About Us

Welcome to EVA & ELLA, your personal concept store for fashion, jewelry, and accessories!

We are Eva and Ella, a mother-daughter duo who share a passion for trends, style, and accessories, and have set out to create an online shop where all generations feel at home.

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EVA

My journey into the world of fashion began during my fashion design studies, when I worked as a stylist and fashion consultant on the side. My passion for trends and my knack for combinations soon found expression in self-made jewelry, which quickly gained popularity. Together with my sister, I founded the successful jewelry company Reinking Berlin, which supplied renowned clients such as AlbaModa, Impressionen, Aproppo, and LalaBerlin. After a period of intense work and numerous trade fair visits, I decided to take a break after the birth of my third child. In the following years, I worked freelance for various jewelry companies. The last 2 years I lived with my family in Beijing. From here, I traveled to many beautiful Asian countries and was inspired by the culture and its people. Now, back in Germany, I am realizing my long-cherished dream of an online shop where there is something for everyone.

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ELLA

With my high school diploma in hand, I am excited to support my mother in realizing the Concept Store. Parallel to my business studies, I will assist my mother in creating a Concept Store for all generations.

With love,

Your Eva & Ella